CATI Interviewing
- Careful pre-selection during job interviews.
- Exclusive deployment of native speakers.
- Intensive training sessions.
- Carefully conducted project briefings.
- Live monitoring of a minimum of 10% of each interviewer’s completes..


Qualitative Fieldwork
- Careful recruitment of respondents.
- Validation of the respondents recruited.
- Exclusion of respondents who participated in qualitative market research projects in the last 3 months.
- Exclusion of respondents who work in sectors sensitive to the project.
- Exclusive use of the best moderators.
- Exclusive use of moderators who speak English to assure an understanding between the client and the moderator.
F2F Interviewing
- Intensive training sessions.
- Carefully conducted project briefings.
- Control of logic and formal aspects of 100% of completes per project.
- Base Control (written format):
- 25% of each interviewer’s completes are validated.
- Follow Up Validation (telephonically):.


Primary Research
- Qualitative Market Research.
- Quantitative Market Research.
- Ethnography.
- Focus Group Moderation.
- Online Forums.